Are you a woman who is in her 50s, 60s, 70s, 80s, or beyond? Then this is your time to get

Visible

Be seen and celebrated in the most dynamic ‘post-50’ era of your life. The 50s and beyond are known to bring more happiness, freedom,
self-acceptance, and ‘vavavoom’! Many women feel like they’ve suddenly woken up to life, new possibilities, and adventures.

How do YOU want to be seen?

In July 2021 I launched “The 40 Over 40 Women’s Portrait Campaign Experience”

Women traveled from England, the USA, Dubai, Sweden, Zimbabwe, and many parts of South Africa to participate in the experience. It was such an epic success, that I decided to launch another women’s portrait experience in September 2022.

This time around, I’m in search of up to 50 women, in their 50s, 60s, 70s, 80s, and beyond, for an empowering, and transformational magazine-style portrait session. The first session will commence in December 2022, and run for the most part of 2023. It will conclude with a special finale of a limited edition magazine, with a double-paged feature of you, and an exclusive invite-only event in Cape Town, South Africa.

Here’s what my ’40 Over 40′ campaign clients are saying:

I said yes when a girlfriend suggested I phone Monica, knowing I meant NO, and intended to back out. I didn’t feel attractive or in the mood. But I loved Monica immediately. She told me how to pose myself to look my best and was so attentive and generous. My daughter joined us and we both had a really fabulous day. It was my gift to my new 18yr old.. When I got home my family had never seen me with makeup on or very stylized hair. They were also very impressed. The pictures are too good and belong on a vogue cover. Please just do it! For weeks my confidence soared and I felt pretty. I am 59 so thats a big ask.

We loved our shoot with Monica! It’s a day my daughter and I will talk about for years to come. As a photographer, she’s creative, professional and committed to getting the absolute best images from her session with you. As a human being, she’s warm, caring and inspiring. Through my portraits, I was shown a side of myself I hadn’t seen…that hadn’t been accessed before. And then I became her! And that is the ‘Monica-Magic’ she brings to the world.

Monica-dart-portrait-photographer

It was an absolutely awesome photoshoot. It was a day that made me feel that I am beautiful, no matter my flaws. From the first minute to the last, I was made to feel special and totally at ease. Monica made me feel more like a friend than a client.

Hello, I am Monica Dart

It’s my heartfelt pursuit to create incredible portraits of you, that you will look at with love, admiration, and pride. Through these portraits, I’ll show you a side of yourself that you possibly haven’t had access to before, or who you may have forgotten.

I believe that a house truly becomes a home when it has beautiful, tangible, and printed portraits of you showcased! Those printed moments tell your story.

Those moments are your life.

I’m an international, award-winning portrait photographer, and global photography business coach based in Cape Town, South Africa. I have worked in many genres in my career photographing music gigs, weddings, fashion, and food I have built my life around all the things I love the most.

My faith, family, friends, and business.

“Life tells the best stories. Let me tell yours.”
– Monica Dart

Imagine being part of this experience and seeing yourself in a whole new way

Whether you’re a woman in her 50s or over, experiencing a new life or career change, going through a divorce, or you’ve fallen in love, or you’re a superwoman juggling family and everything else at home,

I INVITE YOU ON A PERSONAL JOURNEY,
TO A PORTRAIT SESSION LIKE NO OTHER

The only requirement is that you are 50 or over. Come and do this for you, or bring your daughter(s), sister, or mother, and enjoy a girl’s day out! Your session is a glam adventure where you get to dress up and come face to face with the best version of yourself you’ve ever seen.

What’s included?

01.

Consultation: Your wardrobe, styling, planning

This is where we’ll talk about your wardrobe and the details for the day. Your session will be fully customized to suit YOU! Consider some glam options like lace, sequins, or feathers, or start with something glam and end with something more sassy-casual.

02.

Professional makeover

Your hair and makeup done in the comfort of my studio. I work with a lovely team of hair and makeup artists! One will be there on the day to do your hair and makeup, which will enhance your best features,
and help you look and feel more confident in your skin.

03.

Up to 90 min. guided photo session and 2-3 wardrobe changes

Many women come to my studio thinking that ‘they won’t photograph well’, ‘that they need to lose some weight first’, or ‘that they don’t feel comfortable in front of the camera.’

That is completely normal to have a few fears, so please allow me to reassure you, I‘ll guide you through every single pose on the day, so all you have to do is show up!

04.

COMPLIMENTARY FRAMED PORTRAIT

Approximately 2 weeks after your portrait session, we will meet back at my studio (or on ZOOM if you can’t make it in person). Here you’ll enjoy a compelling slideshow of 40-50 of the most dazzling portraits from your session. Select your 1x Portrait which will be printed in a 7×10 inch size and framed in an 11×14 inch, custom-made frame in black, white or brown. There is no obligation to purchase more, and if you do, I offer exquisite, premium-crafted collections of folio boxes, albums,
and framed wall art.

05.

Magazine

A limited edition magazine with you in it!
This will be gifted to you at the end of the 50 Over 50 campaign in 2023.
It will showcase YOU, and all the incredible women that participated.
It will tell your story.

06.

An event

This is where we will all connect with each other, enjoy a drink, and receive out magazines and gift bags! It’s not to be missed!

What does it cost?

Your 50 Over 50 portrait experience includes:

Pre-session consultation via ZOOM
Professional makeover
Fully guided magazine-style photo session (up to 90 min.)
1x Professionally printed and framed portrait of your choice in 7×10″ size
1x Digital copy of your printed portrait
Reveal and ordering session (if you decide to purchase more portraits)
1x Glamorous magazine with you in it!
1x ticket to the event

R 3950

($250/€260)

Note: Additional portraits are available for purchase. I offer A’ la carte starting at R1500 ($85/€90) or collections starting at R8250 ($460/€470), which include framed wall art, albums or folio boxes.

I invite you to this inspired & exclusive portrait experience with me!
So I can change the way you see yourself! – Monica Dart

AS PART OF SHOWCASING THE VISIBLE 50 over 50 portrait EXPERIENCE:

  • You’ll be interviewed by me after the photoshoot to find out your views about being a woman over 50 or over, perhaps a story you’d like to share.  This could even be some advice you wish you could say to your younger self.
  • Interviews may be shared on my website and social media.
  • Before and After makeover transformational photos may be shown (which you get to approve first).
  • Other conditions may apply.

To participate, you need to be able to come to my studio in Cape Town, South Africa

Will you be one of them?

Are you tempted?
LET ME SHOW YOU YOUR MAGIC
APPLY NOW

    What city are you located in?

    What is usually the best time to reach you for a quick call?:

    What excites you most about this experience?

    Who would you like to be photographed with?

    How would you like to be photographed?

    I understand that I'm applying to participate in a public project and my photos and story will be shared on social media, print media, video broadcasts, and at various social and speaking events.

    Privacy Policy

    FAQ

    Who can participate in this campaign?

    Whether you’re a mom in her 50s or over, running her home, to a woman that is going through a huge change, like a divorce, new marriage, career, or life change, whatever your journey, you are all welcome!

    The only requirement is that (one of you) is 50 or over. Come and do this for you, or bring your daughter(s), sister, or mother, and enjoy a girl’s day out!

    CAN I PURCHASE JUST DIGITAL COPIES FROM YOU?

    Digitals and prints are the same price. So with every printed portrait you purchase, you’ll receive the digital equivalent in that size. An additional 1x printed and matted portrait costs R1500 ($85).

    WHAT IF I LOVE MORE THAN THE ONE PORTRAIT THAT’S INCLUDED? CAN I PURCHASE MORE?

    I have created package collections that provide more value. Collections of portraits start at R8250 ($460). Most of my clients spend between R18K and R30K, but there is no minimum spend required.

    WHERE DO THE SESSIONS TAKE PLACE?

    Sessions take place in my studio in Sea Point, Cape Town. Full details will be sent out the day before your session.

    I’M NOT ONE FOR LOTS OF MAKEUP. DO I HAVE A SAY IN HOW IT’S DONE?

    I work with a fantastic team of professional hair and makeup artists. Once you arrive at my studio,
    you can talk through your skin and makeup preferences with one of them. They can give advice, and then it’s totally up to your comfort level.

    IS THERE ANYTHING SPECIFIC I NEED TO WEAR?

    This is your chance to bring along some outfits (2-3) that you feel really amazing in. Since you’ll be all glammed up from your makeover, it’s a good idea to bring along options on the more fun or glam side, like a dress or top with lace details, sequins, or feathers. Or you could start with something glam and end with something more sassy-casual, like an off-the-shoulder jumper.

    WHEN DO I GET TO VIEW THE GALLERY OF PORTRAITS?

    Approximately one week after your session, you’ll be invited back to my studio to view a slideshow of the best portraits taken of you. If you’re not from Cape Town, and perhaps would have already left, then I’ll send you a ZOOM link and I’ll do your viewing online by sharing my screen with you.

    DO YOU OFFER PAYMENT PLANS?

    Yes – payment plans can be arranged to be paid in 2 to 3 installments over 2- 3 months.

    I WOULD LOVE TO SIGN UP FOR THIS EXPERIENCE. WHAT’S THE NEXT STEP?

    Please take a minute to fill in the form below, so I can call you for a quick chat to tell you more about it,
    and to hear any questions you may have.

    TERMS AND CONDITIONS

    Please read the terms and conditions here.