Dupe’s Personal Branding Session | Phoenix, Arizona
Dupe Witherick
“Thrive Alcohol Free”
“Dupe helps women gain clarity, confidence, energy, passion, and purpose and create the life that they’re destined for.
She does this through 1-1 and Group Wellbeing & Transformational Coaching and Human Design.”
Recently, I had the pleasure of photographing Dupe Witherick, (pronounced Du-pay) the inspiring owner of “Thrive Alcohol Free,” for her Personal Branding session in Phoenix, Arizona.
As someone who specializes in capturing the essence of ambitious women, I wanted to share some things from our day.
We met up early, at sunrise in the foyer of the Sheraton Phoenix Downtown Hotel where we were both attending a business conference.
Dupe loves butterflies, so the early start and the soft sunrise became even more special when synchronicity led us to an area, with a mosaic of butterflies embedded in the ground.
With every street we walked to, more and more ‘perfectly aligned areas’ appeared. And just as we were wrapping up the session, we walked into a coffee shop…and were shocked to see that not only the colours, but
the decor and style were a total match for her brand!
Meant to be!
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Dupe is a passionate advocate for alcohol-free living, helping senior professionals transform their lives and reach their full potential.
After spending years navigating a drinking culture in university, the corporate world, and even social settings as a mom, Dupe decided in November 2020 to reevaluate her relationship with alcohol.
Though she had no rock-bottom moment, she realized that alcohol no longer served her and decided to explore life without it.
What started as a 21-day experiment became a life-changing journey!
Now, as the Founder and Executive Coach at Thrive Alcohol Free Ltd, Dupe empowers high-performing leaders to break free from alcohol, find clarity,
and unlock peak performance in both their personal and professional lives. Drawing on over 20 years of corporate experience, she uses her signature THRIVE AF Method,
integrating mindset shifts, emotional intelligence, EFT, breathwork, and Human Design to guide her clients through lasting transformation.
Dupe is also the author of the award-winning, bestselling book A Cocktail of Clarity, host of the Thrive Alcohol Free podcast, a sought-after speaker, and a retreat host.
Her work focuses on providing a compassionate, non-judgmental space where clients can thrive without alcohol and discover their bravery, creativity, and purpose.
She believes that choosing to go alcohol-free can be the start of an extraordinary life.
How Dupe Can Help You Thrive Alcohol-Free
Bespoke Coaching Packages
At Thrive Alcohol-Free, we specialize in tailored coaching packages designed for high-achieving women who may be questioning their relationship with alcohol, even if they consider themselves “normal” drinkers.
Have you ever wondered if alcohol is truly adding value to your life?
Are you feeling overwhelmed, stressed, or anxious—either at work or in your personal life?
Does the idea of becoming alcohol-free seem daunting, or perhaps even impossible?
Do you sometimes feel like life is passing you by or that you’re stuck in a rut? Would you like to experience greater clarity, peace, and joy?
Deep down, do you feel you’re meant for more—more presence, more fulfillment, and a life that feels truly aligned with who you are?
If any of these resonate, my bespoke coaching packages are designed to support you on your journey to becoming alcohol-free.
I firmly believe that removing alcohol from your life can change everything—it’s the first step to living the life you were meant for.
Why Go Alcohol-Free?
Being alcohol-free is nothing short of a superpower. It allows you to unlock your potential, reconnect with your true self, and thrive in every aspect of your life.
How We’ll Work Together
Together, we’ll create a personalized roadmap to help you navigate this transformative journey with confidence.
My coaching is designed to empower you to reach your full potential, rediscover your joy, and live your absolute best life—alcohol-free.
Let’s begin your journey to thriving.
You deserve this.
Dupe’s contact info:
website: https://www.thrivealcoholfree.com
insta: @thrivealcoholfree
LinkedIn: https://www.
Alcohol-Free Challenge
Bali Retreat
Dupe is hosting a retreat called ‘The Finding Freedom Retreat” in Bali, in June 2025. A few spots are remaining, and you can
reach out to Dupe, and read more info here: https://www.thrivealcoholfree.com/findingfreedomretreat